“Malaysian Vape Market: A Lucrative Opportunity Amidst Regulatory Clarity”

In recent years, the vape market in Malaysia has been emerging as a significant opportunity for businesses in the vaping industry. With a growing number of consumers turning to vaping as an alternative to traditional smoking, the market has seen a substantial increase in demand.

The regulatory environment in Malaysia has been evolving, and with the implementation of the 《2024 Public Health Smoking Products Control Act》 (Act 852), there is now more clarity for businesses. This act classifies alternative smoking products (such as e – cigarettes) and nicotine – containing liquids within the scope of tobacco regulation. Although it sets strict requirements like product testing, registration, and approval from the Ministry of Health before export, it also signals a more organized and potentially profitable market in the long run.

In 2024, Malaysia continuously ranked among the top 5 export destinations for Chinese e – cigarettes in terms of export value for three consecutive months, second only to the United States, the United Kingdom, South Korea, and Germany. This highlights Malaysia’s importance in the global vape supply chain. The market size of the Malaysian vape industry grew to RM 2.49 billion in 2022 from RM 2.27 billion in 2019 according to the Malaysian Vape Chamber of Commerce (MVCC). Despite the decline in the number of vape specialty stores during the pandemic, the expansion into general retail stores has compensated, with about 7,500 general retail stores now trading vape products.

Popular vape products in the Malaysian market include disposable vapes, which are favored for their convenience. Brands that offer a wide variety of flavors, especially those with tropical fruit flavors like mango ice and watermelon ice, have a significant market share. Additionally, products with a nicotine concentration range of 10 – 19mg/ml are quite popular, satisfying the needs of a large number of consumers.

As the market continues to grow and regulations are further refined, companies that can meet the regulatory requirements and offer high – quality, appealing products are set to reap significant rewards in the Malaysian vape market.